VIVAN NUESTROS FANS - DIA SUPERMARKET
Leo Burnett Spain - 2016
Nowadays the internet is flooded with virals and contents of all kinds - cats, babies, ice bucket challenges, many other challenges, memes, gifs, russia, etc. Among all theses contents and people who post and share them, are those who support Dia Supermarket. Sounds unbelievable, but it is true. Vivan Nuestros Fans is a campaign that celebrate those real people that stops what they are doing to comment, or even share and support many of the services and products that this spanish supermarket chain has to offer.
The whole campaign was recorded and carried out by real clients with their real content they posted on internet.
Enjoy it :)
CdeC 2017 - SILVER (IDEA)