HEINEKEN - A CHAMPIONS' BOSS

Leo Burnett Spain - 2016

RECOGNITION
CANNES LION AWARD 2016 - BRONZE (MEDIA)
CANNES LION AWARD 2016 - 4 SHORTLISTS (OUTDOOR, DIRECT, CYBER, PROMO)

EL SOL 2016 -  SILVER

In Spain it is hard for us to get on time to watch Champion´s matches, and this is because we leave work two hours later than the rest of the European countries. We also have an unbreakable law: nobody stands up of their chair before the boss leaves. 

Thinking about this insight we made ourselves the next question: what if the boss had something to do that day? So we create A CHAMPIONS´ BOSS.

 

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