A CHAMPIONS' BOSS
agency: Leo Burnett Spain - 2016
CANNES LION AWARD 2016 - BRONZE (MEDIA);
CANNES LION AWARD 2016 - 4 SHORTLISTS (OUTDOOR, DIRECT, CYBER, PROMO);
EL SOL 2016 - SILVER.
In Spain it is hard for us to get on time to watch Champion´s matches, and this is because we leave work two hours later than the rest of the European countries. We also have an unbreakable law: nobody stands up of their chair before the boss leaves.
Thinking about this insight we made ourselves the next question: what if the boss had something to do that day? So we create A CHAMPIONS´ BOSS.