HEINEKEN - A CHAMPIONS' BOSS

Leo Burnett Spain - 2016

RECOGNITION
CANNES LION AWARD 2016 - BRONZE (MEDIA)
CANNES LION AWARD 2016 - 4 SHORTLISTS (OUTDOOR, DIRECT, CYBER, PROMO)

EL SOL 2016 -  SILVER

In Spain it is hard for us to get on time to watch ChampionĀ“s matches, and this is because we leave work two hours later than the rest of the European countries. We also have an unbreakable law: nobody stands up of their chair before the boss leaves. 

Thinking about this insight we made ourselves the next question: what if the boss had something to do that day? So we create A CHAMPIONSĀ“ BOSS.

 

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